Peningkatan Pemahaman Masyarakat terhadap Kebijakan Larangan Thrifting di Indonesia

Abstract

The thrifting phenomenon in Indonesia is growing rapidly in line with the increasing public demand for affordable, high-quality, and branded fashion products. The buying and selling of imported used clothing is not only an economic alternative but also a growing part of the lifestyle of modern society, especially the younger generation. Meanwhile, the Indonesian government has implemented a ban on the import of used clothing through Law Number 7 of 2014 concerning Trade and Ministerial Regulation Number 40 of 2022, as it is considered to disrupt the local textile industry, pose health risks, and increase illegal trade. This study aims to analyze the level of public understanding of the thrifting ban policy and examine its implementation through a legal philosophy perspective that emphasizes aspects of justice, legal certainty, and legal benefit. The community service method used is a qualitative approach using interviews, observation, and documentation techniques with traders, consumers, and the community at the Tirtonadi Terminal Hall in Surakarta. Secondary data was obtained through literature review in the form of scientific journals, academic articles, and relevant laws and regulations. The results of the community service program indicate that public understanding of the thrifting ban policy remains low, as people prioritize economic aspects, lifestyle, low prices, product quality, and well-known brands over legality. The thrifting ban policy meets the requirements of legal certainty because it has a clear regulatory basis.