Sosialisasi Konsep Persaingan Pasar Dalam Perspektif Ekonomi Mikro Pada UMKM Toko Minie Cake

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting the community's economy, especially in the culinary sector. However, the increasing number of similar businesses has made market competition tighter. This community service activity aims to provide understanding to the MSME operators of Toko Minie Cake regarding the concept of market competition from a microeconomic perspective. The methods used in this activity are socialization and discussion related to competitive strategies through improving product quality, service, pricing, promotion, and business innovation. The results of the activity show that business actors gain a better understanding of the importance of healthy business competition in developing their business. In addition, business actors also understand the importance of innovation and good service to attract and retain consumers. With this activity, it is expected that Toko Minie Cake MSMEs will be able to increase their business competitiveness and develop their business sustainably in the long run.