Optimalisasi Penjualan UMKM Toko Buket Melalui Edukasi Faktor Harga dan Non Harga

Abstract

This community service activity was conducted at the “byysmn” Bouquet MSMEs on Jl. Antasari Gg. 5, Samarinda. This activity was undertaken because the business owner still faces several challenges, particularly in determining product prices and attracting consumers. Sales have often focused on price, despite other factors also influencing them, such as product quality, bouquet presentation, service, and social media promotions. The activity was conducted through observation, interviews, discussions, and direct education for the business owner. The material covered demand theory in microeconomics, specifically the influence of pr ice and non-price factors on product sales. We also discussed business conditions, competition with other stores, and how to utilize social media as a promotional tool. Through this activity, the business owner gained a better understanding that increasing sales doesn't solely depend on product price. Attractive promotions, good product quality, and keeping up with consumer trends are also crucial for business growth. This activity also provided students with hands-on experience applying the knowledge they learned in lectures in the community.