Pemanfaatan Artificial Intelligence untuk Smart Learning dan Smart Business

Abstract

The development of Artificial Intelligence (AI) has brought significant changes in education and digital business. The utilization of AI in learning creates adaptive and personalized smart learning systems, while in digital business AI supports smart business through automation, data analysis, and data -driven decision-making. This community service activity aimed to provide insights and practical experiences to students of the Digital Business Department at Universitas Ichsan Sidenreng Rappang regarding the utilization of AI in learning and digital business. The activity was conducted on Thursday, October 1st, 2025, involving 27 students. The implementation methods included lectures, demonstrations, hands-on practice, and reflective discussions. The materials covered AI chatbots, AI working systems, generative AI, and ethical challenges in AI utilization. Students also practiced using AI in business website creation, graphic design, and digital marketing. The results showed that students demonstrated high enthusiasm and gained new understanding regarding productive and ethical AI utilization. This activity positively contributed to improving students’ AI literacy in supporting learning and digital business competencies.